Digital Marketing Exposure
Global Reach – Global InventoryYour Unique Source When Seeking Luxury Real Estate Information From Around The Globe
The Sotheby’s International Realty® brand’s digital marketing exposure strategy starts with the sothebysrealty.com website which provides a real estate experience like no other. It is the core of a cascading, interconnected marketing strategy extending exposure of extraordinary homes to all corners of the globe and to all web-capable devices through a precisely orchestrated digital marketing effort that includes online advertising with the most respected media partners and search engines from around the globe.
SEARCH ENGINE MARKETING Targeting Real Estate Intenders Globally
Our search engine optimization and search engine marketing strategies ensure that sothebysrealty.com and sothebysrealty.ca have greater exposure and higher rankings than the competition on Google, the number one search engine in the world.
Reach over 16.7 million unique visitors per year, with over 114 million page views annually.
Showcase your home on Canada's leading website for exceptional properties, with 2.7 million annual unique visitors.
Linking Your Home To Mobile Users With A Click, Tap or SwipeFeaturing All Of The Brand’s 40,000+ Global Properties
SIR Mobile is the only luxury real estate mobile app that works anywhere and searches globally. Currently there are more internet searches worldwide on a mobile device than on a computer.
Connectivity…get Sotheby’s International Realty® Mobile app (SIR Mobile), a free download from all major app stores for all mobile devices putting GPS enabled real estate searches in the palm of your hand, from anywhere your mobile device works.
To get SIR Mobile:
- Text “SIR” to 87778
- Search for “SIR” in the app stores
- Go to sothebysrealty.com from your mobile device
Features Of SIR Mobile:
- GPS search, to find the closest homes
- Search globally in 72 countries
- Integrated Video and Virtual Reality on Select Properties
- Search by Lifestyle, Destinations and Developments
- Display Local Currency and Unit of Measure
- Available in 18 languages
SOCIAL MEDIA Connecting A Global Real Estate Community –
We use social media to connect your home to our vast community of real estate intenders and influencers from across the globe. Our social networks have more than 225,000 subscribers.
In an effort to capitalize on the many unique and valuable ways social media can help enhance the Sotheby’s International Realty brand’s marketing efforts as well as my personal marketing efforts, our page positively increases consumer awareness and ultimately drives leads. Showcase your property with us on the world's largest social network, with 1.4+ billion users worlwide.facebook.com/sothebysrealty
Our Twitter account promotes the latest brand news to the hundreds of people and organizations that follow us. Since its 2006 launch, Twitter has gained enormous popularity as a unique, personal and professional communication tool. Showcase your property with us by broadcasting short messages - Tweets - to our followers around common topics through the use of #hashtags.@sothebysrealty
Founded in February 2005, YouTube is the world’s most popular online video community, allowing millions of people to discover, watch and share originally-created videos. As the largest video search engine, YouTube has become the place for consumers to find real estate videos.
Promote your home on our unique real estate and lifestyle channel on the world's #1 online video site.youtube.com/sothebysrealty